Science

We combine research in psychology, neuroscience and physiology to give you an unparalleled insight into the person you are.
All of our measures are based on established and validated studies, ensuring that insights are grounded in science.
We use state of the art hardware to measure your brainwaves and heart rate.

Psychological Measures

The measures used to quantify your self and life are based on established & validated studies in psychology. These measures include:
  • Established psychological inventories
    Three psychological inventories that assess your personality, life satisfaction and values.
  • Cognitive performance assessments
    Two cognitive assessments to measure your reaction speed and impulse control.
  • Subjective wellness ratings
    A set of ratings to assess well-being across multiple dimensions your life, using an established Wellbeing Wheel model.
If you'd like more detail about the exact measures we use, please get in touch.

Physiological Measures

The measures used to quantify your mind are based on the latest research in cognitive neuroscience. These include:
Crown
Brainwave Measurement
An EEG (electroencephalogram) measures electrical activity in the brain using small sensors that touch the scalp. It records brain wave patterns, helping to indicate the mental state that you are in.
EEGs are non-invasive, painless, and provide real-time information about brain function. We use the Neurosity Crown, a state-of-the-art EEG device, to measure your brain waves. The Crown's features include:
  • 8 EEG sensors: CP3, C3, F5, PO3, PO4, F6, C4, CP4
  • Reference and bias sensor locations T7 and T8
  • Passive + active sensors
  • Flexible dry sensors: Silver/Silver Chloride
  • Ultra-low noise floor of 0.25 uVrms
  • 256 Hz sample rate
HR Monitor
Heart Rate Measurement
Your heart rate is a key indicator of stress and relaxation. A 2009 study found that heart rate change during a stressful task is a useful indicator of physiological stress.
We measure your heart rate using an optical heart rate monitor - the Wahoo TICKR. This device uses light to measure the volume of blood flowing through your blood vessels, and therefore your heart rate.
Using heart rate in combination with brainwave data, we can provide you with a comprehensive picture of your mental state in different cognitive conditions.

Attributes

Our psychological and physiological measures generate 46 attributes that make up your discovery report. As new research emerges, we continue to update and refine the attributes selected.
Current attributes in the discovery report include:
AttributeType
AchievementSelf
Achievement StrivingSelf
Activity LevelSelf
AdventurousnessSelf
AltruismSelf
AngerSelf
AnxietySelf
AssertivenessSelf
BenevolenceSelf
CalmMind
Calm ShiftMind
CautiousnessSelf
ConformitySelf
CooperationSelf
DutifulnessSelf
Emotional WellbeingLife
EmotionalitySelf
Environmental WellbeingLife
Excitement SeekingSelf
Financial WellbeingLife
FocusMind
FriendlinessSelf
HedonismSelf
ImaginationSelf
ImmoderationSelf
Impulse ControlMind
Intellectual WellbeingLife
ModestySelf
OrderlinessSelf
Overall WellbeingLife
Physical WellbeingLife
PowerSelf
SecuritySelf
Self-ConsciousnessSelf
Self-DirectionSelf
Self-DisciplineSelf
Social WellbeingLife
Social ConcernSelf
SpeedMind
Spiritual WellbeingLife
StimulationSelf
Stress ShiftMind
SympathySelf
TraditionSelf
TrustSelf
VulnerabilitySelf

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